Paroma Sen (Senior Features Writer for MarTech Advisor) recently covered 4 awesome email marketing hacks that everyone in the eCommerce space should be taking advantage of.
Read More Here: https://www.martechadvisor.com/articles/marketing-automation-2/4-email-marketing-hacks-for-ecommerce-marketing-managers/
I’ve summarized her points below, but she goes into much more detail within her article, so be sure to check it out here.
1- A multipurpose ‘welcome email’ strategy.
Fact is that new customers who receive welcome emails show 33 percent more long-term engagement with a brand and are much more likely to make a purchase!
- How about including a special welcome discount (most leading consumer-facing brands like Uber, Amazon do this), or a refer-a-friend campaign in it? Serves the objective of an increase in subscribers too.
2- Targeted email campaigns: as per a customer’s buying stage.
The best email marketing for eCommerce companies is when a marketer sends timely and relevant emails as per the actual stage of the buyer’s journey.
Name / gender personalization isn’t enough anymore. We need to be more in-tune with exactly where our prospects / customers are within the buying process and conform our emails around that..
3- Email marketing campaigns for customer retention.
- When a customer hasn’t bought anything for a (long) while, it’s time for a reactivation email campaign!
- When your data reveals they have been bouncing off your product pages frequently in the recent past, kick-in a customized offer, a free value-added service, a complimentary coupon to a spa! (Usable only if they buy something first of course). Or just give them more reasons to hit the Buy Now button instead of overthinking the purchase!
4- Email marketing campaigns that treat loyal customers as the privileged lot.
Loyal customers are most likely to respond to personalized emails – so make the emails count! Privilege offers, exclusive rights, first-user access to ‘latest products’ or early sale days – all are great ways to reward loyalty and to keep the long-term relationship going.
Paroma goes into much more detail on each of these points within her article, so be sure to check it out here.
As always, if you have any questions at all, reach out and let me know!
Talk soon!
